Nurturing Social Minds partners with innovative Social Businesses for each course. Each Social Business has a proven product or service that is both commercially viable and provides a benefit to society.
HKBU Spring 2020
- More than 120 principals,1500 teachers, 1400 students and 400 parents were engaged in JUST FEEL’s program.
- Over 90% of workshop participants agree that JUST FEEL’s programs help them to understand more about emotion and communication.
- Established core partnership with 6 local schools.
- 24 media coverages, including Cable TV, RTHK and Mingpao.
- Planning and executing a marketing strategy on promoting Compassionate Communication to parents.
- Planning and executing a marketing strategy on promoting JUST FEEL’s main products.
- Product Development
- Market Research and analysis
- Identify key stakeholders & potential growth
HKUST Autumn 2019
- Government-subsidised Grants
- Corporate and Family Foundations Grants
- School donations
- General donations
- From our drugs & alcohol awareness workshops, 82% of participants indicated that they had learned strategies for resisting peer pressure related to drugs.
- 75% of peer supporters trained felt more confident in promoting a positive influence on fellow students
- Exploring a business model for scaling up across our Positive Youth Development offerings.
- Market research and analysis of our existing programme models to understand where technology or other platforms can help to increase operational efficiency.
- Propose new models of service delivery that would be able to generate revenues to support innovation and research around our work.
- Provides a dignified paid job for people with disabilities.
- Create a truly ‘Inclusive’ society where both disabled and abled-bodied come to learn and HAVE FUN TOGETHER
- Provides an innovative, fun and eye-open team-building experience for our users to learn about Change Management, teamwork, communication and most importantly to understand the definition of Empathy from the first-hand experience.
- Corporate clients such as Hong Kong Broadband Network, Hong Kong Electric and Coca-Cola HK.
- Non Corporate clients such as Caritas, The Salvation Army, YWCA and
- HK Social Enterprise Summit
- School/University: Vocational Training Council (VTC), Open University, Hong Kong and Chinese University Hong Kong
- Served 430 children in program, assessments & consultations
- Provided 2541 hours group intervention program
- Provided 1589 hours of individual therapy
- Through funding, supported 180 in outreach programs to enhance their parenting skills
- Through funding, gifted 315.5 hours of financially-assisted services to support underprivileged children to attend our intervention program
- Elderly-friendly smart cane.a stick that always STICKS with you like your family member.
- Contains various features, including SOS button, Fall detection, Smart warming handgrip, Smart lighting and Reminders.
- Sell via elderly homes and online stores
- pair STICKu via Bluetooth
- insert emergency contacts
- count steps
- track GPS
- adjust the setting of STICKu in terms of warmth & brightness
- Seek approval to collect the anonymous walking data.
- provide incentives to exchange for the daily necessities in the STICKu application.
- Collaborate with professors at Polytechnic University and dissipate information about physical therapy or community service.
- launching IoT version to the public in November
- launching NB-IoT version in 2020
- expand the business to the global market in 2020
CUHK Autumn 2019
- School/NGO partnership for children: provision of group workshops and one-on-one sessions.
- School/NGO programs for adults: tailored programs for specific needs of parents and teachers
- Private cases: referral by social workers, parents and school teachers/principals on individual cases.
Athen is a U.K. certified Play and Creative Arts Therapist. Her professional practice is governed by the Professional Standards Authority of U.K.. She has been supporting children of difficult backgrounds for years. The traumatic cases include physical abuse, sexual abuse, abandonment, parent imprisonment and parent separation, etc. Before starting her NGO service, Athen held various senior positions in multi-national corporations.
She was the Sales and Marketing Director of Mannings, Dairy Farm Ltd. She cultivated the branding to become the top 4 percent among retailers worldwide. Prior to that, she was the Brand Director of Coca-Cola China Ltd.
Athen holds a master’s degree in counselling from University of Hong Kong.
Social Impact O-I-C spearheads a holistic approach that supports both children and their parents. We follow through on cases and make sure the affected children will not be left with helplessness. Concerted effort is made to support the underprivileged that cannot afford treatment costs and traveling expenses. We provide services to districts and settings that do not afford a space for playroom set-up. The services are positioned as fun-oriented treatments and activities. The project strives to take away the stigma of emotional issues and to promote positivity in the community. Proposed Project for Students Develop a business strategy and marketing plan for services that support deprived children. Primary objectives of the project include :- Identify and engage the key stakeholders to expedite and enable the penetration of the services
- Substantially raise public awareness of the importance of emotional health in children
- Minimize stigma in society
- Further promote RABI in local NGOs and schools (mainstream and special)
- Model market price of RABI in different settings
- Propose different subscription plans to meet the demands of different users
- B2B/B2C Market Penetration - strategies for marketing the products and bringing awareness to users and/or their family members.
- Study and research the household market for accessible products and develop strategies to sell and implement our products to those target users.
- Study and research on elderly care centres and the need for certain accessible products.
- Partnership development strategy and short-term/long-term market penetration strategy
- Market analysis
- Product development plan
- 6-month budget plan
- Potential revenue model
HKUST Spring 2019
- Multicultural tours
- Workshops and training
- Overseas cultural experience
- Since 2014, over 18,000 people participated in our multi-cultural activities, with over 300 multi-cultural tours, 100 multi-cultural workshops and 15 overseas cultural experience have been organized have been organized. They are from over 120 schools and 30 corporates and organizations.
- Over 90% agreed that their understanding towards ethnic minorities has been enhanced
- On average, each participant achieves 60% increase in their understanding towards ethnic minorities after joining WEDO GLOBAL’s multi-cultural activities
- Over 90 ethnic minorities from different ethnic groups, such as Pakistan, India, Nepal
- Around 14 ethnic minorities have been recruited as our cultural ambassadors
- They have expanded their confidence, social network and enhanced work skills
- The collaboration with the Hong Kong Tourism Board to diversify the existing target audience and services, as well as create more job opportunities for ethnic minorities which can utilize their strengths and skills.
- Develop marketing strategies to promote Cultural Intelligence (CQ), Cultural sensitivity training in the corporate sector.
- Analyze potential target markets
- Analyze potential competitors and their marketing strategies
- Prepare a proposal for implementation strategies, marketing strategies with potential partners
- Propose a budget plan for 6-month implementation
- Study hospitals, private sector of care and property developers (especially the ones that plan on building senior apartments and community) in their needs in ADLs automation, how to create awareness among them and how to reach out to them.
- Market landscape research:
- Study the market needs for features of the transfer system (e.g. bed heights, width, etc.)
- Profile (%) of people with ADLs issues in nursing homes and at home
- Other areas of ADLs need, besides bathing/toileting and functional mobility
- Explore a B2C market strategy for reaching out and improve customer awareness of our products
- Develop strategies for trainings on education innovation
There is increasing demand from the education sector for continuous professional development training for school leaders and teachers on education innovation. Ednovators see a potential market to further develop customised and themed training programs and even consultancy services to build the capacities of educators to innovate and further bring about changes from within schools. And the training opportunities can bring potential income to Ednovators apart from relying on funding.
- Explore the feasibility of visits engaging a particular type of stakeholder. e.g. visits engaging celebrities, corporate management, single parent, foreigners, and corporate volunteers
- Potential marketing campaigns promoting the 1) Street Q&A program 2) Children KOL program 3) Children meet VIP program 4) courses and educational exhibition 5) song production program
HKBU Spring 2019
- Experiential learning activities, e.g visit, free hug, playgroup for dementia
- Interesting activities, e.g. sports, music and arts
- Purchasing products from Doctor BB.
- Explore the feasibility of visits engaging a particular type of stakeholder. e.g. visits engaging celebrities, corporate management, single parent, foreigners, and corporate volunteers
- Potential marketing campaigns promoting the 1) Street Q&A program 2) Children KOL program 3) Children meet VIP program 4) courses and educational exhibition 5) song production program
- Build a network of primary and secondary schools to share news and information
- Enhance the business development opportunities of the music production workshop to schools
- Promote our new music brand “大台主My Main Stage”
- Promote the songs and music produced by the students “大台主My Main Stage” and build up an audience
- Video production
- Book publishing
- Graphic design
- Music production
- Social media marketing
- Winner of the 7th Youth Leader
- Former Vice President at an American Bank
- Bachelor degree in Risk Management and Master degree in Economics
- Lyricist, with over 100 pop songs published
- Founder of La Violet Education, advocate creative learning and art for all-rounded development of youth
- More than 10 years experience in Corporate Banking
- Inspired by the social business model
- Believes in the power of young talent
- Dedicated to making a change for the society
- Conduct sales analysis; developing marketing and brand building strategy
- Explore corporate clients engagement strategy and distribution model
- Study the possibility of cooperating with HK government to be able to deliver subsidised services in HK in the areas of Home Care subsidized services, Senior Care Centres
- Study the possibility of strategic partnerships with Insurance companies, hospitals, and other potential key strategic partners
CUHK Autumn 2018
- Social Mission
- Business Model
- Founding Team
- Social Impact
- Proposed Project for Students
- Social Mission
- Business Model
- Founding Team
- Social Impact
- Proposed Project for Students
- Social Mission
- Business Model
- Founding Team
- Social Impact
- Proposed Project For Students
- Social Mission
- Business Model
- Founding Team
- Social Impact
- Proposed Project for Students
HKUST Autumn 2018
- Social Mission
- Business Model
- Founding Team
- Social Impact
- Proposed Project for Students
- Social Mission
- Business Model
- Founding Team
- Social Impact
- Proposed Project for Students
- Social mission
- Business model
- Founding Team
- Social Impact
- Proposed project with students
- Social Mission
- Business Model
- Founding team
- Social Impact
- Proposed Project for Students
HKUST Spring 2018
- SaaS Subscription Services to NGO and SME Primary Care Service Providers (i.e. Clinics, Nursing Home, Home Care Providers, etc.) to offer Enterprise Resources Planning, Patient Relationship Management and Care Planning Support
- SaaS Subscription Services to IOT and Medical Device Partners to offer API connection and Service Portal
- Once-Off White-labeling Purchase with annual maintenance
- Better team base caring / coordination between care-givers to reduce the pressure
- Patients to have their dignity handle self care management
- Exploring effective solution selling models and offerings to NGOs and Primary Care Service Providers and identifying the early adopters
- Exploring new features and elements to market and to increase service providers and care-receivers / care-givers loyalty with the marketing campaign
- 10 Serious Motion Sensor Games launched
- 100 Users engaged
- 7 NGO Centers
- 5 Schools / Care institutions
- 5 Domain Expert endorse/co-design AR/VR Games
- 1 University research collaborator
- Train the Trainer Program entering special schools co-designed by STEAM Workshops for SEN students
- Business pitching for establishing a Special Needs Caring and Education center
- Connecting AESIR.HK to worldwide SEN communities to co-develop AR VR Gaming solutions for SEN training and Rehab
- Empower and facilitate middle-aged people to find jobs, releasing the manpower into the workforce. Provide a clear career path for the worker and professionalize the home service industry so as to increase the prospect of the lower educated middle-aged group.
- Quality assurance and professional.Provide an easy way to hire a home-helper or book a home service, including home cleaning, childcare and elderly care for families, and filling the gap for family to pay a premium for a better service.
- Re-branding and marketing strategy
- Market positioning strategy of the Home service for elderly
- To help charities and social enterprises access the professional skills they need to tackle their frontline missions effectively.
- To help professionals become part of a bigger story of positive social change by offering them opportunities to (i) to contribute their skills on short term projects that benefit trustworthy charities and social enterprises, and (ii) to create deep connections with other change makers and with the social sector.
- We help charities and social enterprises take skilled projects off their plates by helping them complete high quality skilled projects at a low cost
- We help young professionals live a more meaningful life by giving them opportunities to contribute their skills in a way that’s congruent with their values.
- We help companies engage and retain millennial staffs by offering them meaningful skills based volunteering programs.
- Product mix engaging millennials and their managers
- Pricing strategy of CSR programs
- Competitor analysis under the evolving market landscape
- Corporate clients engagement strategy and distribution model
HKUST Autumn 2017
- Exploring a business model for building a community kitchen
- Technology upgrade analysis to increase operational efficiency
- Develop new channels to generate revenues so as to transform Foodlink from a grant-receiving NGO to a social enterprise.
- Develop a market or user survey on the accessible guest room service in HK
- Research on legal regulation on hotel accessible guest room and the status quo
- Refine business model and web service
- Initiate a marketing and promotion plan for the Friendly Hotel Hong Kong
- To deliver holistic quality education to underprivileged students and positively impact their achievement through recruiting and training enlisted passionate and outstanding university students as teaching fellows.
- To nurture future leaders with empathy and passion while creating a growing movement of alumni network who are long-term leaders capable of facilitating systemic change in Hong Kong’s education.
CUHK Autumn 2017
- Market research
- Client segmentation
- Business plan
- To improve management on online shopping customer experience.
- To develop marketing analysis tools to record and rank participants’ products.
CUHK Summer 2017
- Providing cancer caring and rehabilitation products for patients to boost their confidence, self-esteem and help them to better integrate into society.
- Providing health education and knowledge on lingerie for teenage girls to help their holistic development.
- Create job opportunities for women as bra-lifting advisors/professionals
- Branding and promotion strategy (such as possibilities of crossover projects with reputable brands; social media marketing)
- Review of current pricing strategy and develop more value offering (such as combo deals ideas)
- Possible expansion plan to sustain the business: for example, through franchising? New products development?
- To enhance public’s empathy towards the elderly
- Advocate for elderly friendly policies and facilities
- To empower elderly by providing them with opportunities
- Teenagers:
- Elderly simulation program (>500 programs, >10,000 participants in 3 years)
- Proved empathy enhancement through surveys
- Government and Corporate:
- Advocate for elderly friendly policies, products and services
- Employment of elderly as instructors:
- >25 recruited and trained
- >HK$100,000 in salaries paid
- Professional Corporate Training: To enhance our current simulation program to professional corporate training for frontline staff to enhance their quality of service for elderly customers
- VR-erly Simulation Program: To explore the opportunity of incorporating VR-technology with our current simulation programs to enhance the simulation experience for participants to understand more about the life of elderly people as well as their complicated emotion behind.
- The Background
- Technology and Innovation
- Team
- Market and Competitors
- Sales & Marketing
- Enhanced social integration for hearing-impaired children
- 125 families with hearing-impaired children and 283 hearing/SEN families to be benefited by the FS2
- 500 families to be benefited by the learning package
- Developing a marketing campaign for the promotion of the “Fun with Sign and Speech (FS2 )– Early Sign Bilingual Development Programme”
- Market research for the production of the FS2 sign bilingual learning package
- Developing a business plan for a new service line involving sign language teaching to specific businesses, e.g. customer services, catering, etc.
HKUST Spring 2017
- Financial Empowerment (Wealth Creation) - Documented change in mindset and financial behaviour. Opening of savings accounts or increase in level of savings; Accessing financial products and services from formal institutions; Developed habits of financial responsibility & competence; Investing in financial instruments
- Job Generation – setting up & maintaining a family enterprise guided by a structured Financial Plan
- Achieve Self-Sustainability and Develop a Strong Sense of Dignity and Inclusivity - Progressive communities become active contributors to a Progressive HK society
- Module and Training Materials Development and Enhancement
- Marketing Strategy - Partnership building with social enterprises assisting EM communities & identification of possible On the Job Training placements for EMs (training ground before they start their enterprises)
- Monitoring and Evaluation of the Project Impact using the SROI (Social Return on Investment) tool or other appropriate metric
- We shall cooperate with students to review our business model and marketing plan to see if any further enhancement can be made to improve efficiency and sustainability of our company.
- Students will investigate on ways to combine strategies with technology to enhance program quality and further enhance motivation of kids.
- Students will devise a system to measure impact from Boaz to society.
- Increase in the Confidence level of “Ageing at Home”
- Helping to avoid the rate of home accidents
- Money Saving for Government Budget (Elderly individuals can stay at home for “ageing at place” instead of going to elderly home)
- Environment friendly Reuse of unwanted construction materials and 2nd hand medical equipment leading
- Expected to generate multifold jobs opportunities for low educational qualified youth
- Low Income/Cashflow
- Medium to High Income/Cashflow
- Tailored made Interior design using “Safety x Sports x Wellness x Entertainment” as core elements
- Renovation work execution
- Installation of furniture/sanitary/kitchen/bathroom appliance with medical/healthcare functionality
- Other Top-up:
- Home Care Giver Referral (partner with Easy Care)
- Selling Elderly Fashion Supply (partner with Aidapt)
- Furniture eg Sofa for Elderly (partner with Nice Sofa)
- Application for Social Funding from Government for 60+ on behalf of client (BMGS funds)
- Provision of elderly healthcare and home safety education (partner with Eldpathy)
- Small maintenance services
HKUST Autumn 2016
We provide integrated services for our advertising, motion picture, corporate, entertainment, broadcasting and institutional clients.
Our integrated Services:
- Creative Development
- Computer Animation
- Live Action Film & Video Production
- Visual Effects Production
- Stereoscopic 3D / VR Production
- Digital Games Development
- Digital Education Products
- Interactive Media
- Motion Graphic / Info Animation
- Developing Smart Accessibility Information Applications with Government and Business
- Accessibility Consulting and Training Services for Government and Business
- Accessibility Career Training for People with Disabilities
- Issuing Annual Friendly Certificates and Awards
- Ministry of Economic Affairs, Ministry of Transportation, Ministry of Health and Welfare Taiwan
- City Governments, 9 major cities in Taiwan, Hong Kong, KL Malaysia, Manila Philippine
- Asian Development Bank, European/Asia-Pacific Network for Accessible Tourism
- Chung-Hwa Telecom, Asus, Acer, Samsung Taiwan, Microsoft Taiwan
- Taiwan High Speed Rail, Taipei/Kaohsiung Metro
- Restaurants such as Cosmo Group, Mövenpick, Mr. Onion, Le Blé d'Or, Maxim's HK
CUHK Autumn 2016
- Art Furniture & Lamps
- Home Accessories
- Trophies & Souvenirs
- Product Rental
- Custom-made Art Pieces or Solutions
- Upcycling creativity workshop
- Assembly of more than 5,000 pcs auto parts
- Reduction of more than 20,000 pcs disposed vehicles parts
- Co-operation with 30 local workers in sunset industries
- Changing public perception towards abandoned property.
- Over 150 interviews published with HK and foreign media.
- Hosted 100 workshops, with 3000 participants from the general public.
- Participation in more than 50 exhibitions.
- Nuclear families
- Families with a sick family member
- Families with both parents working
- Singles
- Short-term service commission:
- To C - commission rate
- To B - corporate subscription package
- Long-term service commission:
- Selection fee – transparent and comprehensive profile for selection and interview
- Training fee – online and offline training for culture, language, cooking, étiquette
- Processing fee – government application fee, health check up, air-ticket
- New platform fee:
- Advertisement – health and wellness related advertisement channel
- Product sales – new channel distribution for healthcare related products
- Insurance upsell – discounted one time or one year home care insurance coverage
- Flexibility
- Higher income
- Capability building – work support and in-house training, help them to be more professional and confident to excel at their work
- Better family relationship and quality of life
- More balance of life between work and family
- SROI – HKD112 of social impact will be generated in 3 years time
- Higher work productivity for corporates
- Created over 40 job opportunities for people with disabilities since Feb. 2013
- Uplifting of over 50% Employment Confidence and Social Wellbeing
- Achieved both high ROI and SROI
- HKBN received Best CSR Award in 2013
- HKRP received Social Enterprise Award in 2014
- iEnterprise received an employee performance award in 2015
- Creating positive externalities via partners' influence to individual sectors
- The risk-reward profile of TCM arouses cross sector partnerships.
HKUST Autumn 2015
- Traditional fundraising as a registered charity, including from our biennial gala dinner and foundation grants;
- Corporate sponsorship for programs such as our Buddy Reading literacy development program and our Powered by Youth and Sharing For a Cause youth empowerment programs;
- Program income from the sale of the books of winning entries from our Writing For A Cause competition, participation payment by learning centres and full fee- paying students for our Powered by Youth empowerment program.
- 800+ hours reading aloud to kids
- 20+ community centres and schools have benefited from our programs
- 5270+ children have been read to under the Buddy Reading scheme
- Over 5,000 children from 56 primary and secondary schools 10 learning centres have participated in Writing for a Cause
- 67 stories have been published in Kids4Kids Books and Treasury
- 9 youth forums and 140 schools
- Collected and donated 110,560+ items through our annual ‘Sharing for a Cause’ campaign