Social Mission
Meaningful and Affordable elderly living solutions
Every human being has the right to live and to make his elderly life comfortable we provide end-to-end elderly care living solutions.
The life expectancy in Hong Kong has increased from 67 years during 1960s to 83.5 years which is one of the highest in the world. This extended life needs to be made more meaningful and relaxed. It is estimated that there are over 400K elderly households, who have asset but insufficient cashflow in Hong Kong. They do not have sufficient cash to renovate their home so as to expose to a high falling risk. For those seriously hurt, ‘Ageing at Home” may not be an option for them due to the unfriendly living environment to fit their physical needs.
Meanwhile, government do have public funding at HK$40,000 to support elderly to renovate their privately owned house. However, the money is not sufficient for big amendments as well as the involvement of a lot of documentations and procedures, which lower the application rate. Hence we are in the process of launching a launching a year-around small maintenance scheme and Charity fund which can help to reduce this gap and make the housing more affordable, especially the groups of elderly which are excluding in the current radar of government.
Standardization of design and quality
We provide tailored made interior designs and services for different customers to suit their needs. We ensure the quality of work from the stage of assessment and measurement of the house to the execution of renovation work and the final delivery.
In order to eliminate the waste and/or reuse of excess materials, we now focus on projects to standardize the design across markets. We leverage on unwanted construction materials and match with the eligible elderly household to provide the non-barrier design for them, which make the elderly friendly home renovation more affordable.
The project team develops non-barrier design for making elderly household more elderly friendly. It also works closely with the medical team to develop interior design solution which include health monitoring at home to support the dementia elderly patients.
Social life made easier
- Increase in the Confidence level of “Ageing at Home”
- Helping to avoid the rate of home accidents
- Money Saving for Government Budget (Elderly individuals can stay at home for “ageing at place” instead of going to elderly home)
- Environment friendly Reuse of unwanted construction materials and 2nd hand medical equipment leading
- Expected to generate multifold jobs opportunities for low educational qualified youth
Founding Team
Ray Tang, Ken Tong, Vincent Mo, Lawrence Lui
Business Model
Ageing
It is estimated that there are over 400K elderly households, who have asset but insufficient cash flow. They do not have sufficient cash to renovate their home so as to expose to a high falling risk. For those serious hurt, ‘Ageing at Home” may not be an option for them due to the unfriendly living environment to fit their physical needs. Meanwhile, government do have public funding at HK$40,000 for supporting elderly to renovate their privately owned house, however, the money is not sufficient for big amendments as well as involving a lot of documents, which lower the application rate.
Construction Waste
Real estate companies throw away around 500 million unwanted construction materials a year, in which most of the materials are brand new and in high quality.
We leverage on unwanted construction materials and match with the eligible elderly household to provide the non-barrier design for them, which make the elderly friendly home renovation more affordable, it involves the re-engineering of the process of unwanted materials collection and matching the underserved elderly households for small maintenance projects
Impact
It is estimated that there are around 380K elderly households, who have asset but insufficient cash flow.
The primary target is those single elderly or elderly with Partner household, over aged 60, owner of public real estate or government-subsidized house, with the asset below 420K.
The secondary target includes 1: those over aged 50, with special needs (disable, dementia), referred by medial specialist or social workers.
To provide one-stop service to the elderly people in Hong Kong so as to minimize their falling risk and make living condition more desirable.
Target Clients
Elderly people (or their children) in Hong Kong with
- Low Income/Cashflow
- Medium to High Income/Cashflow
Services
Assessment on the elderly and their home condition
- Tailored made Interior design using “Safety x Sports x Wellness x Entertainment” as core elements
- Renovation work execution
- Installation of furniture/sanitary/kitchen/bathroom appliance with medical/healthcare functionality
- Other Top-up:
- Home Care Giver Referral (partner with Easy Care)
- Selling Elderly Fashion Supply (partner with Aidapt)
- Furniture eg Sofa for Elderly (partner with Nice Sofa)
- Application for Social Funding from Government for 60+ on behalf of client (BMGS funds)
- Provision of elderly healthcare and home safety education (partner with Eldpathy)
- Small maintenance services
Organization Structure
LDH is currently operated by 3 full-time staff (the “Management Team”) responsible of the day to day operations and the overall direction of the company in the context of 1) Business Management / General Management, 2) Finance & Operations, and 3) Solution Design. The management team is also supported and guided by the Board of Directors consisting professionals/academics and sole investor who are responsible for setting the LDH’s strategy and overseeing its implementation.
Project for Student Team
LDH will launch the charity foundation and is working with the HKU School of Architecture to deploy a new SE project for design a new spatial layout for single elderly households in public estates. It will conduct a pilot of 20 households in Year 2017 and aim to develop the B2B market.
LDH requests help for the student to conduct the study of B2B market of public housing construction as well as to develop the marketing and business development plan.