- Social Mission
Elite Thai Boxing and Fitness (ELITE) is a social enterprise established in May 2015 with vision to empower youths and mission to solve youth depression, suicide problems and social marginalization through Project 1.0: using Thai Boxing to empower underprivileged youths and as an alternative therapy to fight depression; and Project 2.0: constructing a digital platform with social enterprise network to facilitate meaningful social services as a holistic measure to fight depression
- Business Model
ELITE offers Thai Boxing and fitness classes to corporates, club members and working professionals at a market rate. Our main revenue stream is originated from class & training fees, event performances, and sales of equipment. We use over 20% of revenue to fund and support Elite Charitable Foundation (our s88 charity) in providing sponsored Thai boxing classes for diverse underprivileged groups, such as: 1) Boxing Class plus Empowerment program for at-risk youths; 2) Box-Off Depression Class for mental illness (depression) patients; 3) Self-Defense Class for underprivileged girls/women; 4) Golden Age Boxing Class for middle-aged to elderly/retirees; 5) Family Boxing Class for the low-income families.
To further resolve or prevent youth depression and its subsequent problems in Hong Kong, ELITE is developing a digital platform to extend our service to reach greater portions of youths. Utilizing our social enterprise network to provide more empowerment events and programs for the youths, with incentive and meaningful awards for participation, interest-based community hubs and crisis center for direct support from social workers. The digital platform is planned to generate revenue mainly via product placement fees and advertisers.
- Founding Team
Chen Wai Yui Anne, Wong Tak Shing Eden, Mok Wai Suet Sunny
- Social Impact
Our social enterprise is the only social enterprise in Hong Kong that uses Thai Boxing to empower youths. Since our establishment, we have help youths to fight addictions including drug addiction, stop fighting on the street, teaching them to fight in the ring with discipline; giving youths job opportunities and increase their social capital; training them to become assistant coaches to teach the mainstream. Empower youths to serve other underprivileged, e.g. In “Box off Depression 1.0”: 1) Provide opportunities for them to work as assistant coaches, who help depression patients fight off depression using Thai Boxing. Character building for the youths: 2) Enhance their perseverance, courage, discipline, positiveness, problem-solving skills, motivation to improve and the strength to overcome challenges.
To date, we have trained over 100 underprivileged youths, and some of them found a career in the sport and fitness industry. 10+ have qualified to become our assistant coaches, and we provided them with 200+ coaching hours with an hourly rate of HK$200. 1) Provided Box off depression classes for more than 90 depressed patients, with great positive feedback for improving their mental and physical situations. 2) Cooperated with 10+ NGOs/SEs to coordinate different types of Thai boxing classes for the underprivileged
- Proposed Project for Students
– Enhance business model and refine funding proposals
– UI/UX design and explore effective solutions for executing our Project 2.0 digital platform
– Conduct impact and effectiveness measurements for our projects