BNET-TECH

STICKu – a stick that always STICKS with you like your family member.

• Elderly-friendly smart cane.a stick that always STICKS with you like your family member.
• Contains various features, including SOS button, Fall detection, Smart warming handgrip, Smart lighting and Reminders.
• Sell via elderly homes and online stores

STICKu mobile application

• pair STICKu via Bluetooth
• insert emergency contacts
• count steps
• track GPS
• adjust the setting of STICKu in terms of warmth & brightness

Data Reciprocity Program

• Seek approval to collect the anonymous walking data.
• provide incentives to exchange for the daily necessities in the STICKu application.
• Collaborate with professors at Polytechnic University and dissipate information about physical therapy or community service.

Donation scheme

Donation of STICKu and by-products (rubber tip) to the underprivileged in need.

Richard Leung Wai Sing is founder of STICKu who is responsible for monitoring the development progress, the quality and cost control of the product. He has 16 years experiences on company planning, the companies he worked were mainly related to electronic toys and die-cast models. The past experiences enable him to have ample knowledge of cost control, manpower management, product development and production flows, and the same time, a positive and good relationships Mainland China was developed.

Brian Lam Hung Kit is responsible for product design, media and software development. He has 15 years extensive IT experience mainly in financial industry. Major responsibility on I.T. solution, also digital media, usability experience, graphic design, digital marketing were involved. Also, worked in travel agency and building industry. Major projects are company websites, AMS3 UI, ticketing system, payment gateway integration, HR system, CRM system and integration.

Elderly

According to the Food and Health Department’s 2013/14 survey, the annual local health expenditure for each person amounted to HK$17,288, an average annual increase of 6%. In 2018/9, the local health expenditure per person reached HK$23,135. The use of STICKu will help the elderly to reduce accidents and is expected to save 30% on medical expenses, up to nearly HK$7,000.

Caregiver

We will take the median average income of Hong Kong (HK$18,000) and expect to spend 9 hours of work per day for 5 days a week, resulting in a one-hour time cost. It is also expected that STICKu will allow caregivers to work with peace of mind and save up to 4 hours per day(960 hours per year) without the need of taking care of the user. Therefore, the impact on the productivity of caregivers is calculated as follows: $18,000/(5*4*9) * 960 = $96,000

It is estimated that the user’s family can save HK$96,000 per annum and time. If you use STICKu, you can use the app’s statistics to know the user’s physical condition, improve the family’s psychological quality and feel more intangible benefits. The benefits that STICKu brings to each caregiver will be more than HK$100,000.

Society

It is expected that social medical expenditure will be relatively reduced due to the decrease in the number of falls after the elderly using STICKu. Anticipated that hospital needs 15-30 days and needs frontline medical staff and nurses to take care of the patients. The reduction in elderly fractures after the usage of STICKu will help the hospital to re-allocate staff, provide better medical services for other patients and reduce psychological stress.

Develop a financial plan and marketing strategies for scaling up our business.

• launching IoT version to the public in November
• launching NB-IoT version in 2020
• expand the business to the global market in 2020

Collaborate with the local organisations

We have already collaborated with Po Leung Kuk, Tung Wah and The Neighbourhood Advice-Action Council, marketing and sales to charities and elderly homes resonating with the company objectives.