CLASS INTRODUCTION
Learning objective: How to turnaround & scale
Keywords: Pitching Techniques; Power of Influence; Aspiration and Authority; Empowerment, Coalition Building; Marketing Signalling; Network Effects; Big Community; Two-sided Platform; Scale Up; Social Franchise.
Recommended readings:
(1) Trelstad, B., & Katz, R. (2011). Mission, Margin, Mandate: Multiple paths to scale. Innovations: Technology, Governance, Globalization 6(3): 41-53 [On Husk Powers].
(2) Social Ventures Hong Kong (2011) Money for Good: Global Trends and Local Potentials in Engaged Giving and Social Investing River Star Foundation.
Speaker: Tom Mehrmann, CEO, Ocean Park
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