Class 9: Bridging the business-citizen-public sector divide through hybrid value chains and financing

• Examples of new alliances businesses / social ventures / public sector / charities
• Hybrid value chains / creating shared value
• Discussion: How to bring existing products and services to disadvantaged populations (“Marketing for the BoP”).

Guest speaker:

TBC

Mandatory reading:

Hystra (2013-17) Marketing for the BoP; various publications & events http://hystra.com/m4bop-1/

Ashoka’s Hybrid Value Chain: Revving the Engine of Sustained Global Prosperity and Social Value (2012)

Recommended readings:

Kayser, O. & Budinich, V. (2015) Scaling up: Business solutions to social problems. A practical guide for social and corporate entrepreneurs. Chapter 12-13

The Economist (Aug 1^st-7^th 2015) The $1-a-week school p. 7, 17-20, 43, 71.

Phills, J.A., Deiglmeier, K., & Miller, D. T. (2008). Rediscovering social innovation Stanford Social Innovation Review

The Economist (Aug 12^th 2010) Let’s hear those ideas

Social Entrepreneurs Newsletter Aug 30^th 2010 The Economist on Social Innovation and Social Entrepreneurship Hong Kong Social Entrepreneurship Forum

Team projects due by April 13^th (on canvas or by email to course TA)

Funding proposal (ca 10 page word document, plus unlimited appendices) and funding pitch presentation (power point for 10 min presentation)